Google recently announced that Google.org a hybrid philanthropy organization will be working on five initiatives to address some of the world s most urgent problems. The news gained attention not only for the problems the organization chose to address but the way in which they re being addressed….
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Even if you don t engage in black hat SEO tactics you may be affected by them. Black hat SEO can be used to maintain a position at the top of the search engine results pages that isn t really deserved based on the site s content. Or it can be used to attack competitors dragging down a rival s site. It s enough to make many white hat SEOs and site owners furious….
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What do you put in a progress report to an SEO customer This article will look at what not to worry about too much and what to consider as indices of a good SEO program. It also gives an estimated time frame and a sketch of how to outline it to a customer or to yourself if you are a DIY person ….
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Blogs and more respected publications such as the em New York Times em and the em Wall Street Journal em talk about rumors that battered search engine Yahoo is about to make massive layoffs. Some sources tout numbers as large as 2 5 . Is there any truth behind these rumors And what are the implications …
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It sounds like an April Fools Day joke but SEO-focused journalists first got wind of it around Christmas. Sam s Club Wal-Mart s brand for bulk sales to small businesses now offers search marketing services. What does this mean for SEO and SEM consultants …
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Everyone learning a new skill makes mistakes. In some fields the necessary skills are tricky enough to keep up with that even old hands will make mistakes. Search engine optimization is no exception to this rule. Avoiding the most obvious mistakes can help put you ahead of the game….
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So you haven t been happy with the results of your conventional link building or link trading campaign. Or maybe your web site is very new and you want to be discovered quickly. You think linkbait will get you there the easy way. Think again….
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Google is no stranger to competition. It has come up through the ranks like a young boxing phenom plowing his way through all adversaries to become champion. So needless to say Google can not be intimidated by confrontation. Like any smart business they capitalize on any advantage their opponents give them. This article will examine some of the most recent blows sucker punches they have given and received and how they handle the referees judging the fight….
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The term linkbait has been around at least since 2 5. Nick Wilson is sometimes credited with coining the term. It s a great way to lure visitors to your site but some SEO authorities now claim that it s not such a good idea. Who s right …
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What can you say about a search engine that goes live in alpha mode and publicly admits it is aware that the quality of the search results is low Say hello to Wikia Search the open source brainchild of Jimmy Wales the father of Wikipedia. He believes Wikia Search offers an antidote to the black box approach of the major search engines. Is he right …
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Quote: Universal search has arrived and is here to stay ? This will change how people create content for the web.