When Google announced its Knol project in December many analysts said that the search engine giant went one step too far by effectively entering the turf of content producers. What kind of effect will this super-secret project have on search engine optimization practices if and when Google opens the service to the public …
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Unlike western medicine SEO is mostly self-taught. Students read books and articles visit SEO forums and attend conferences and then apply what they learn to their sites. They observe the results tweak and repeat the cycle. Is there a better way to learn the subject …
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In this article we will look at some things site target marketing will help us focus on the importance of knowing who to target when optimizing a site the probable pay offs of knowing your target demographics and then the factors to ignore….
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If you look at a press release through the lens of an SEO what you see is not a piece a paper it s potentially a mini web site. From this perspective the humble press release takes on a whole new life. In this article I ll discuss a number of ideas that will give your press releases much more impact….
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Just one week after Microsoft made its surprising 44.6 billion cash and stock bid to purchase Yahoo the venerable search engine rejected the bid. As if to add insult to injury Yahoo s board of directors agreed unanimously. Someone get me some popcorn the fight is just beginning….
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Google recently announced that Google.org a hybrid philanthropy organization will be working on five initiatives to address some of the world s most urgent problems. The news gained attention not only for the problems the organization chose to address but the way in which they re being addressed….
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Even if you don t engage in black hat SEO tactics you may be affected by them. Black hat SEO can be used to maintain a position at the top of the search engine results pages that isn t really deserved based on the site s content. Or it can be used to attack competitors dragging down a rival s site. It s enough to make many white hat SEOs and site owners furious….
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What do you put in a progress report to an SEO customer This article will look at what not to worry about too much and what to consider as indices of a good SEO program. It also gives an estimated time frame and a sketch of how to outline it to a customer or to yourself if you are a DIY person ….
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Blogs and more respected publications such as the em New York Times em and the em Wall Street Journal em talk about rumors that battered search engine Yahoo is about to make massive layoffs. Some sources tout numbers as large as 2 5 . Is there any truth behind these rumors And what are the implications …
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It sounds like an April Fools Day joke but SEO-focused journalists first got wind of it around Christmas. Sam s Club Wal-Mart s brand for bulk sales to small businesses now offers search marketing services. What does this mean for SEO and SEM consultants …
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Quote: Universal search has arrived and is here to stay ? This will change how people create content for the web.