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Archive for March, 2008

Yahoo Building Buzz with Buzz

March 23, 2008 By: admin Category: Search Engine Optimization No Comments →

Despite its lack of success against the giant in the search engine field Yahoo seems to understand Web 2. better than Google. Its newest service Yahoo Buzz accepts input and votes from users. Is it merely a clone of Digg or something more …

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Mobile Search

March 23, 2008 By: admin Category: Search Engine Optimization No Comments →

This article will look at problems facing mobile search and some of the solutions both present and proposed that are being proffered. First we ll define the problem and then we ll look at Google Android….

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Google Unveils Online Health Record Pilot Program

March 23, 2008 By: admin Category: Search Engine Optimization No Comments →

Google and the Cleveland Clinic agreed to partner on a program to store patient health records online. The patients who volunteered for the electronic transfer of their records will be able to access their own records. Though all health profiles will be password-protected critics have accused the program of raising more problems than it solves….

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Exploring a New Search Engine: Galaxy IT

March 23, 2008 By: admin Category: Search Engine Optimization No Comments →

Google leads the pack as far as search engine market share but that doesn t stop other companies from trying to reinvent Internet search with new approaches. Galaxy IT thinks its visual interface provides users with a more intuitive way to search. Should Google be worried …

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Blog Marketing and Social Media Optimization

March 23, 2008 By: admin Category: Search Engine Optimization No Comments →

This article will not look at how to create or market your blog. It will simply look at how to market yourself on other people s blogs through paid blog advertisements. It will look at the big blog ad companies out there and then look at how a company can use them hopefully with as little cash as possible to promote its products. I will also look at how viral campaigns catch on in the blogosphere and how you can create some free cyberbuzz by letting your PR blow across it….

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Google Android

March 06, 2008 By: admin Category: Search Engine Optimization No Comments →

Out of all the companies Google has acquired the purchase that led to what we are going to talk about today was of a small little company called Android Inc. This company wasn t even around two years before Google swept them up. Of course this only added fuel to the fire that Google was going to get into the cell phone market. This is what I am here today to talk about — Google s Android….

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Digging into Social Media Optimization

March 06, 2008 By: admin Category: Search Engine Optimization No Comments →

In this second part of a three-part series we will continue talking about how to avoid being buried by Digg. Then we will discuss how to create viral applications for Facebook and MySpace and look at the looming commercialization of the art of friending. Finally we will look at the commercialization of the blogosphere which is far more inevitable than the commercialization of other social media though not necessarily less derided by several armchair analysts….

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Basic SEO Troubleshooting

March 06, 2008 By: admin Category: Search Engine Optimization No Comments →

There are a number of good SEO checklists you can use when you start to optimize your web site for the search engines. They ll help you make sure you don t miss anything as you climb to the top of the search engine results pages SERPs . But what do you do if you ve done everything you can think of and your site doesn t seem to be going anywhere …

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Is Ask.com Surrendering To Google?

March 05, 2008 By: admin Category: Improve search engine placement No Comments →

Blogs were a buzz on Friday after speculation surfaced that IAC/InterActiveCorp (Ask.com’s parent company) were planning on dumping Teoma, the Ask.com’s search engine, in favor of Google’s search results. The rumors first appeared via Peter Kafka’s post on Silicon Valley Insider, where he shared this comment from an apparent “insider”:

Is Ask.com Surrendering To Google?
Is Ask.com Surrendering To Google?

There is indeed a big shakeup coming. A new Ask. Some think a reduction in workforce is likely. There are no sacred cows, Teoma may be sold or simply abandoned which is hundreds of engineers who work on the core search engine, in place of just using Google’s search with our special brand of user interface.

With the rumors believed to be the cause of a 7% decline in IAC’s share price on Friday, the search world waited with bated breath for confirmation from the IAC ranks on the speculation.

Alas, it was not forthcoming. In fact, the opposite happened, with a source close to the matter reporting to Reuters that the blog report was “incorrect”.

Silicon Valley Insider was quick with their “right of reply” suggesting that if the rumors were incorrect, that Ask.com should consider dumping Teoma nonetheless. And given that the all speculation thus far has been from undisclosed “sources”, SVI added the following quip to their update post:

Not clear whether IAC has finally reached a decision on Teoma or whether our source has fresher information (or is hallucinating).

Given the time and money Ask.com has invested in its search technology, it would be a surprising move to dump Teoma now. That said, all Ask’s re-engineering and marketing still hasn’t bridged the gap between the former Search Engine Butler and Google.

Perhaps it’s a case of cutting costs - and conceding “if you can’t beat em, join em”.

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Will Ask Switch To Google And Lay Off A 100?

March 04, 2008 By: admin Category: Improve search engine placement No Comments →

Rumors are rife that Ask could be considering handing over its search operations to Google and consequently downsizing it’s engineering team, reports Silicon Alley Insider. Ask might be thinking about abandoning or selling its Teoma search engine in favor of Google, There is indeed a big shakeup coming.

Will Ask Switch To Google And Lay Off A 100?
Will Ask Switch To Google And Lay Off A 100?

A new Ask. Some think a reduction in workforce is likely, informs an unnamed inside source. There are no sacred cows, Teoma may be sold or simply abandoned which is hundreds of engineers who work on the core search engine, in place of just using Google’s search with our special brand of user interface.

There is projection of a big shakeup coming up. If the rumor does turn out to be true and Ask does go ahead with the changes, then a downsizing measure could make about a 100 layoffs inevitable. The layoffs are predicted for April and there aren’t any sacred cows as well.

This fallout could be a bad one for Ask’s engineers, but perhaps good news for IAC. One of the favorite public statements of Barry Diller, CEO, IAC, is, while Ask has a great technology, it has done a bad job of marketing it. Ask and others like Yahoo have spent quite a lot of money to catch up with Goliath Google, but in vain. Ask’s shareholders being a witness to these developments would have thought it to be best if Ask had taken this step much earlier.

Recently, Ask has seen some good growth in the number of people querying the engine, see: Ask.com Grows 20% In January.

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