Cable Companies Build a Canoe to Battle Google’s Battleship
Google TV Ads hasnt exactly gotten off to a flying start and things could look even more bleak with news the countrys six largest cable companies are joining forces to provide a competing service. According to the NYT executives from Comcast, Time Warner Cable, Cablevision, Cox Communications…
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| Cable Companies Build a Canoe to Battle Googles Battleship |
…Charter Communications and Bright House Networksare making plans for a jointly owned company that would allow national advertisers to buy customized ads and interactive ads across the companies systems.
Theyve anted-up $150 million to fund the project and hope to increase their $5 billion in local cable advertising to $15 billion.
Of course, like all cool projects, theyve come-up with a code name for their initiative
code-named Project Canoe to emphasize that the companies must all work together
Alternatively, its named “Project Canoe” because they hope to force Google up the proverbial creek without a paddle. 
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