SEW Experts: How To Educate Search Staff from Scratch
Educating employees in SEO and PPC marketing can seem impossible when they have no search background. In today’s SEM.EDU column, “How To Educate Search Staff from Scratch,” Ron Jones offers advice for those struggling to organize a program to teach employees the fundamentals of search.

Quote: Universal search has arrived and is here to stay ? This will change how people create content for the web.