Search Engine Market Share: comScore’s December Scorecard
Google increased its slice of the growing global search pie in just-released search engine market share stats from comScore. In 2007, searches at the five major search engines — including partner searches and cross-channel searches — finished with 9.6 billion searches in December, 2007.
The surprise winner? For December 2007, total searches on Google sites increased more than 30 percent year over year, totaling 5.6 billion searches.
Yahoo sites ranked second with 2.2 billion searches. Microsoft sites, third with 940 million searches in December.
Time Warner Network with 442 million searches finsihed neck-and-neck with Ask Network, at 415 million total searches - but lost ground: down 4 percent from this time last year.
Microsoft sites gained 8 percent year-over-year, with Ask (415 million) posting a 5 percent gain on a small base of 396 million searches last December.
AOL (part of the O&O Time Warner network) didn’t fare much better than Yahoo, posting a 4 percent decrease in total search volume.
It’s important to note that searches conducted on mapping sites, local directory sites, and video sites (read YouTube) are not counted in the core search statistics.
On the Yahoo earnings call, Yahoo President Sue Decker complained about the accuracy of the comScore numbers. Unlikely Eric Schmidt will do the same.
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Quote: Universal search has arrived and is here to stay ? This will change how people create content for the web.