Search Headlines & Links: December 18, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
- Google Listening To SEW Blog? Offers Video Sitemaps
A few days ago SEW Blogger Deborah Richman wrote an article about how tough it was to find videos through the search engines. Yesterday Google announced it now offers Video Sitemaps. Coincidence? Maybe. - Microsoft adCenter Offering Affiliate Program
adCenter will pay a bounty for each new advertiser people bring to the Microsoft PPC program. - Matt Cutts Video on ALT attributes
Matt Cutts has posted a new video about ALT tags in images, outlining the basics about how they should be used, and why they are helpful. - SEW Experts: SEO Conversion Testing: Advanced Search Engine Optimization
The C-level executive doesn’t often understand A/B Web site optimization. What do you do, then, when the CxO asks you to explain it? - SEW Experts: Search Marketing on the Efficient Frontier
Microsoft bought Avenue A | Razorfish and Atlas Search. Google, buying Performics. Where does that leave Efficient Frontier?
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Quote: Universal search has arrived and is here to stay ? This will change how people create content for the web.